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Ghost Figures
Overview of Ghost Figures
Ghost figures is an American apparel brand suited for all of your ghosty needs. Ghost figures was created to give a fashionable look to all consumers. Our client's brand creates unique phrases to guarantee you to stand out in a crowd. Ghost figures is a fashion forward company where we are always evolving and creating new items. Our high quality items will always keep you coming back. On top of the apparel, they also have home decor to bring your home together perfectly. Ghost Figures was created in 2020 during the Covid-19 pandemic. Amidst the chaos Ghost Figures was created and launched as an online store only. Post pandemic, our client want a sense of community and decided to create a store on the west coast. Due to popular demand they branched out and opened 200 more stores all over the United States.
Ghost Figures Homepage
For our clients home page we decided to keep it simple and minimalistic. We categorized the toolbar into the types of products sold by Ghost Figures. We also added an about us page and a home page. The background of the homepage resembles clouds to give the light and fun look, while also connecting it with the ghost vibe.
Ghost Figures Logo
The logo we created for our Client is a ghost, we wanted to add a face to add a humanistic look and add our clients brand name.
Usage
The Ghost Figures logo cannot be used in any capacity other than for its original design. The colors, fonts, and design may not be altered or transformed in any way.
Color Set
For our client we decided to keep the colors basic. We wanted to keep the logo to have simplistic and aesthetic appearance. Black represents sophistication and white represents simplicity. We wanted to give our client a color and chose dark purple. The color purple represents light-heartedness, and we want our brand to be very fun and light hearted!
Fonts
For the Ghost Figures logo and website I decided to use American Typewriter to add to the ghosty feel. This font is also very long and skinny so it keeps the miniamilistic look to the brand.
Sources of inspiration
Barstool Apparel is one of our main sources of inspiration because they are a huge fashion brand that also creates funny taglines on their clothing. That also sell about the same things as our client.
Urban Outfitters is a huge clothing and home brand that is all around the United States. Urban Outfitters has a very similar brand to our clients and they also have the same urban vibe as ours. We made sure to emphasize ghosts in our brand so that we are easily divided.
Lonely Ghost was our main source of inspiration for our client. They are a huge street wear brand with a ghost as their icon. They have mainly done advertisements from social media and has done great.
This outfit is a big inspiration for our brand. Our clients company is a street wear brand and we wanted to also keep the minimalistic approach. This picture is a great inspiration for our client.
This website was our inspiration for our website. We wanted to keep the home page very easy to navigate and very minimal. That is also why we wanted to keep our colors to a minimum and simplify our pictures.
This source of inspiration was for the logo. We wanted to keep it black and white and minimal. This source was a great inspiration for our logo.